Maska Mode — Ecommerce Growth & Image Program
Thank you for trusting RevShift Media. With more than 18 years of hands-on experience, I’ve helped build and scale successful online stores, streamline operations and solve business-critical challenges. Through this engagement, our aim is to increase purchases from first-time customers and remove the bottlenecks slowing Maska’s product image production.
This Scope of Work outlines the services and deliverables RevShift Media will provide to Maska Mode.
Who is involved
Groupe Imperial Skai Inc.
Operating as Maska Mode.
Primary contact · Rebecca CohenRevShift Media Inc.
Primary contact · Sean Segal, FounderWhat this engagement is accountable for
Protect the fall season. Stabilize the current store so customers can browse, shop and complete purchases more reliably.
Product Launch & AI Imagery Program. Create consistent, high-quality AI product imagery and website promotional content for weekly and seasonal product launches.
Build a premium Shopify storefront. Create a faster, easier-to-shop online experience that properly represents the Maska brand.
Improve ecommerce continuously. Keep products, merchandising and the customer experience current while using store data to improve conversion and average order value.
What the engagement includes
Image System Setup + Workflow Design
Initial stageOutcome · An approved, repeatable production system built around Maska’s catalogue, brand and launch process.
Collect required product data, source imagery, brand references, launch priorities and platform access.
Define the image system, 3–5 persistent AI models, required inputs and shared intake, review and approval workflow with Maska.
Produce and review an initial batch, refine the direction and approve the standard before recurring production begins.
Theme Performance Triage
Initial stageOutcome · A faster, more reliable shopping experience ready for the fall season.
Repair cart and checkout issues.
Triage conversion issues throughout the website.
Make navigation, shipping and product details clearer.
Improve speed and usability.
Audit and remove unnecessary apps and tools.
Prepare fall collections, promotions and product launches.
Product + image system
OngoingOutcome · A repeatable launch system that delivers brand-consistent product imagery and promotional content before each release.
Create approved product imagery across planned styles and colourways.
Prepare imagery and website promotional content for weekly and seasonal product launches.
Maintain image style consistent with Maska’s brand and voice across batches.
Create selected hero-product video from approved still imagery.
Premium Theme Rebuild
Following stageOutcome · A premium Shopify storefront designed to convert more first-time visitors into customers.
Create a beautiful, high-converting custom editorial design for Maska, implemented on the current theme or an agreed client-licensed base theme.
Redesign the homepage, collections, product pages, landing pages and cart drawer.
Improve search, navigation and connections to Maska’s stores.
Make every location easy to find and explain pickup options clearly.
Improve merchandising with dynamic promotional cards.
Add reviews, sizing and fit guidance, fabric and care information, clear shipping and returns details, trust badges and icons, and use design to highlight the Maska brand story.
Design bundle, upsell, cross-sell and complete-the-look experiences to increase average order value.
Remove or replace tools that add cost without enough value.
Strengthen speed, accessibility, SEO and measurement.
Build and test privately before a smooth, controlled launch.
Ecommerce Management & Optimization
Every monthOutcome · A storefront that stays current, reliable and continually improved.
Prepare and publish products and collections with complete content, imagery, SEO and launch checks.
Write or improve English onsite copy and implement Maska-approved French translations.
Create agreed promotional assets and coordinate product drops, banners and seasonal changes.
Use store data to improve conversion, average order value and the customer experience while tracking first-time customer volume and revenue in the context of promotions and markdowns.
Maintain the theme and apps, fix bugs and support onsite SEO.
Provide ongoing ecommerce consulting and strategy for launches, sales and seasonal events, coordinating website needs with Maska’s team and advertising partner.
Product imagery and Video
Equivalent to approximately 250 complete products or colourways using a standard set of one flat image and three angle images, with complete product information supplied by Maska.
Five-second, 720p videos in one agreed format or aspect ratio, created from approved still imagery.
Indicative phases and checkpoints
Indicative timing — all dates and date ranges below are planning targets, not firm deadlines. They assume an August 17 kickoff and will shift if access, source materials, approvals, third-party dependencies or requested changes affect the schedule.
Target kickoff for planning, access, storefront triage and image-system setup.
Initial calibration image batch delivered after complete materials are received.
Target storefront launch, aiming to provide a stabilization window before Black Friday.
Product imagery, launches, ecommerce consulting and continuous storefront improvement.
What’s in, and what isn’t
In scope
Out of scope
Changes and priorities — work beyond this scope or reserved capacity will be moved to a later cycle or quoted in writing before it begins.
Investment and engagement structure
$11,500 plus applicable taxes covers implementation and the first month. Work begins once payment, access and kickoff materials are received.
Approved images beyond the included capacity are $4 each; additional hero-product videos are $75 each. Written approval is required.
At the end of Month 1, both parties confirm whether to continue. If approved, Months 2–6 are committed and billed monthly. If not, the engagement ends with no further monthly fees.
Services continue month-to-month at $6,500, terminable with 30 days’ written notice.
All amounts are CAD plus tax. Maska pays approved third-party costs. Overdue invoices may pause work and shift dates.
What we need from Maska
What this scope assumes
The protections that support the work
These essential commercial terms sit alongside RevShift Media’s Full Terms of Service, version 1.1 dated August 17, 2026, which form part of this agreement and are incorporated by reference.
Each party will protect the other’s non-public information. Customer and platform data will be used only as needed to perform the engagement.
Maska owns its completed and delivered Maska-specific deliverables. RevShift retains its reusable tools, systems, templates, methods and know-how.
Neither party is liable for indirect or consequential damages. The liability limits and stated exceptions are set out in the Full Terms of Service.
Either party may end the engagement for a serious breach not corrected within 10 business days after written notice.
Québec law and applicable Canadian federal law govern. The SOW and incorporated Full Terms of Service form the agreement for this scope and take priority over the proposal.
https://maska.revshiftmedia.com/terms/
Agreed and accepted
By signing, each party confirms that it has authority to enter into this Scope of Work and accepts both this SOW and the incorporated Full Terms of Service, version 1.1 dated August 17, 2026.
Rebecca Cohen
Authorized signatory
9475 rue Meilleur, Suite 201
Montréal, Québec H4N 2C5
514-384-1152
Sean Segal
Founder · sean@revshiftmedia.com